How To Run a User Story Mapping Workshop (8 steps)
Work with clarity and shared understanding and transform your product team with this 8-step User Story Mapping guide.
Leo Vroegindewey
The Triangle Offense was founded by me, Leo Vroegindewey. I’ve worked in tech (Startups, Oracle, Lowes) and oil and gas (Cenovus, MEG Energy projects, among others).
My Introduction to Design AI and ML
Embarking on an AI and ML intro through nine books, aiming to fuse design thinking with AI and ML topics.
Leverage Systems Thinking Books to Improve Journey Mapping Skills
Booklist emphasizing systems thinking for UX and CX professionals.
How to Explain the Importance of Customer Tasks to Business Teams
Learn how completing task analysis and mapping customer journeys can guide business investments.
How to Explain the Value of Journey Maps to Business Teams
Learn how to frame the value of the individual journey map elements to a business team.
Case Study: Verizon Omnichannel Breakdown
I delve into an unexpected detour I experienced while attempting to upgrade my phone at Verizon, uncovering surprising insights about touchpoints and channels along the way.
What is a Touchpoint in a Journey Map
Dive into the intriguing world of journey mapping and understand how 'touchpoints' shape customer experiences. From a simple tire change appointment to adding a phone to a family plan, these everyday interactions reveal the powerful impact of well-designed touchpoints.
What is a Channel in a Journey Map?
Ever wondered how businesses talk and sell products to customers? This post is about "channels" in a customer journey map.
What is a Customer Task in a Journey Map?
This insightful read will discuss the difference between customer and user tasks in a journey map.
What is a Customer Need in a Journey Map?
Understanding customers' needs is key to business success. I'll highlight Viking Range, a company using deep customer insight to sell luxury kitchen appliances successfully.