Leo Vroegindewey

Leo Vroegindewey

The Triangle Offense was founded by me, Leo Vroegindewey. I’ve worked in tech (Startups, Oracle, Lowes) and oil and gas (Cenovus, MEG Energy projects, among others).

What is a Customer Goal in a Journey Map?

Dive into the role of customer goals in journey mapping. Discover how understanding goals can help a business achieve its business objectives.

What is a Key Moment in a Journey Map?

Storytelling through key moments in journey maps increases the journey mapping method’s relatability and value for the entire business organization. This approach cultivates a deeper understanding of customer needs and promotes a customer-centric mindset among all teams.

What is a Stage in a Journey Map?

By mastering stages, you'll create insightful maps, improving your understanding of customer needs across business teams.

How to Break Down Customer Experiences 10x Faster

Discover how to methodically break down complex customer experiences when you know little about a business and its customers.

What Are Journey Maps and Why Do They Matter?

Learn how to deliver a journey map that solves business problems and communicates information to help improve customer experience.

CX vs UX

Explore the crucial differences between Customer Experience (CX) and User Experience (UX) as they play unique roles in business organizations.

User Experience (UX) Research Methods

Listed are ten of the most common UX research methods

Ten Customer Experience (CX) Research Methods

Listed are ten of the most common CX research methods

What is The Triangle Offense CX Framework?

Looking to enhance your business's customer experience? The Triangle Offense CX Framework helps you increase revenue and dominate your market through targeted customer experience improvements.

CX Documents of the Triangle Offense Framework (Part Two)

Like basketball, The Triangle Offense framework always looks for opportunities to score and put points on the board. The CX documents offer your organization that same capability. More chances to improve the customer experience where it counts