A Practical Guide For Product Designers:
Human-Centered Design AI & ML

Sign up for my guide for easy-to-understand insights on how AI and machine learning can work in product design and user experience processes.

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Who is This Guide For?

For product designers who want to apply to roles with AI/ML requirements.

Why Should You Sign Up?

To stay ahead in the evolving world of product design, where AI /ML expertise is becoming essential, ensure you are not left behind.


What's In the Guide?

01 Laying the Foundation

  • Learn the basics of AI/ML in easy-to-understand language.
  • Understand commonly used terminology with which every product designer should be familiar.
  1. What is Artificial Intelligence (For Designers)
  2. What is Machine Learning (For Designers)
  3. Mastering AI Subfields: The New Future for Product Designers
  4. Simplified ML Process for Product Designers (Diagram)
  5. Essential Machine Learning Vocabulary for Designers
  6. Common AI Use Cases

02 AI/ML Concepts

  • Learn about the main topics, such as data processes and algorithms.
  • Focus on becoming comfortable and familiar with AI/ML processes so you can interact with Data and Engineering teams and understand their process.

03 UX Design for AI/ML Systems

  • Best practices for product designers.
  • Learn how to collaborate with AI/ML teams.

04 AI Product Development

  • Learn AI product development processes.
  • Repurpose your product design process to fit into the AI product development cycle.

05 AI Business Strategy

  • Learn the ML development cycle.
  • Integrate design processes into the AI Discovery Framework.

06 Systems Thinking AI/ML - Bonus

  • Applying systems thinking in AI/ML systems.

What's Different About This Guide?

As a principal product designer with over a decade of experience, I provide a practical, design-focused perspective on AI /ML. You will not find theoretical or vague explanations in this guide. Expect me to explain concepts as if we were in the same room discussing this topic.

Questions + Answers

Who, specifically, is this guide for?

For product designers and generalists looking for product roles that integrate AI /ML into product features.

Why is learning about AI-powered UX important?

Soon, all product design roles will require this knowledge. You won't be able to work as a product designer without this knowledge and know-how.

Why should I listen to you? Who are you?

My name is Leo Vroegindewey. I'm a Principal Product Designer and an expert in UX methods and product design. I've mentored designers for over a decade and helped them get promoted by teaching them practical and applicable skills to grow in their careers. You do not have to listen to me, but you want to stay relevant in the job market.

Guide content

  • I'll share written posts with images, diagrams, and videos in the guide to simplify and explain the concepts in my readings and guide materials.
  • I treat this guide and people reading it as a community; I will answer all your questions on integrating AI/ML into user experience design.
  • I may organize AMA sessions on X spaces for this guide if there is enough interest.

What resources does the guide reference?

The guide references the following resources:

AI & ML reading list

  1. Designing Human-Centric AI Experiences
  2. Machine Learning For Beginners
  3. Artificial Intelligence Basics
  4. The AI Product Manager's Handbook
  5. The Business Case for AI
  6. The Hundred-Page Machine Learning Book

AI & ML online courses

  1. Machine Learning Crash Course
  2. Product Design in AI | Artificial Intelligence and Users
  3. Machine Learning with Python (FreeCodeCamp)
  4. Machine Learning for Everybody - Full Course
  5. Machine Learning with Python
  6. A Practical Guide to Machine Learning with Python

Ok. I got it. It must be expensive, right?

No. For $12 a month, you get access.

I see UX & AI courses and guides that are $4,500, or $2,500, or $990. What's the deal?

My main goal is to help the design community prepare for jobs requiring AI/ML knowledge. How many people can afford those courses or guides?

What's missing in this course that those other courses charge so much for?

You won't be watching fancy cinematography. It's me in my home office in Helena, MT, giving you the simple information you need to succeed.

Ok, but is it still worth it?

I will spend three months working on this & providing the best resources so you don't have to. You'll get instant access to the guide to help you prepare for product roles requiring AI/ML know-how. I've designed the guide to be actionable. It's not some book you shelve. It's a guide that you can use every day and revisit frequently.

Does the guide come with email or call support?

No, but you can leave comments on the posts, and I will try my best to answer your questions.

Ok. What do I do next if I want to enroll?

Click the "Subscribe and get instant access" button below and start today.

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