Opportunity - Value Statement Card Template
Introduction
Building a backlog of opportunities is one of the most important tasks a product designer can undertake. It is of vital importance that the product designer map all opportunities and write them up in a methodical template that can be used throughout an entire business organization. (This does not mean endless customer research, but a bias for action)
The business organization that has an opportunity backlog has positioned itself to eventually beat the competition. An opportunity backlog is like a manufacturing line, serving up one opportunity after another. It allows you to out-prototype and test the building of new products faster than your competition.
Opportunity - Value Statement Card
An opportunity value statement card is a template that captures one or more opportunities to improve an area of a customer or user journey. I would encourage you to use an LLM to populate this template and create your opportunity backlog.
| Stage | Research |
|---|---|
| How might we | add description |
| Business value | add description |
| Customer value | add description |
| Marketing value | add description |
| AI value | add description |
| Possible financial impact | add description |
Example
Here is an example of a completed written opportunity-value statement card. Teams within organizations operate vertically, but opportunities exist horizontally across a customer journey. That's why different team members contribute to writing up a value statement.
The Book: Orchestrating Experiences
This book Orchestrating Experiences describes many service design methods including how to use the value-statement opportunity card.
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Written by Leo Vroegindewey, Principal Product Designer.
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