Sr. UX Designer – Brand & Creative Team

Featured case study

Case Study: An Oracle Redesign With Global Impact

Merging the Eloqua website with Oracle.com: Improving navigation, SEO and the user experience along the way.

• Cross-functional collaboration: The featured case study details the complicated merger between Eloqua marketing content and Oracle.com CX's applications marketing content. 
• The 12-month project placed me in the role of integrator and put me in the middle of more than 13 teams that all had a say in how they wanted the new content displayed. I walked a tightrope between seeing the other teams’ perspectives and sticking to my conviction about what a best-in-class user experience should be. 
• I spent most of my time listening to others and showing them how I could meet their needs without drastically altering the user experience. 

Additional case study

Case Study: Ask Oracle - Conceptual UI

Ask Oracle concept, how to simplify the search on Oracle.com for customers.

• Product Discovery: I explored the concept of personalized search on Oracle.com utilizing a UI shell called Ask Oracle and replaced the universal menu, local menu, chat, and search functions. 
• Rapid Prototyping: I designed a UI prototype for rapid testing to see if we could help customers find content more quickly than they could with the previous

---

Professional Highlights

• I earned a promotion from UX Architect to Senior UX Designer in just eight months, thanks to my ability to quickly and skillfully unravel complex navigational issues.  
• I led a year-long, high-profile merger of Oracle.com and Eloqua.com content, solidifying my status as a reliable complex project manager. 
• I was the go-to resource to tackle Oracle.com's most architecturally complex design projects. 

Oracle business facts

Oracle's search challenge

Customers frequently told us we needed to improve Oracle.com’s search and accessibility functions (and their 14 related domains) due to the size of Oracle.com's content and its global reach. 

For example, a very popular destination was the Oracle Docs domain. This domain has millions of pages related to Oracle products, and customers frequently visit them to get help with questions or follow a tutorial on using an Oracle product. 

Another thorny issue was how to sell to prospective customers: 

• Do you sell the product or the solution? 
• Do you sell it to an industry or vertical within an industry? 
• Do you sell to a specific role or title within an organization? 

How we answered these questions determined the Oracle.com marketing pillars’ information architecture and its associated marketing content. One thing was sure: At the scale Oracle operated, if you decided to change something on their website, you had to justify the changes with very solid reasoning. 

This is where I got to shine. I am naturally curious and love meeting new people from different teams. This curiosity helped me when I worked with over 20 different teams across Oracle.com during my tenure as Sr. UX designer on the Brand & Creative team. 

My role and impact

From 2017 to 2019, I was one of two UX designers who worked on 90 percent of Oracle.com's content. I knew the key to success at Oracle was to be a team player and have enough backbone to drive toward my goals.   

I used my information architecture and systems thinking skills, along with my relational communications skills, to affect changes where necessary. Those skills placed me at the center of significant projects to improve the website. 

The Oracle Brand & Creative team

The Brand & Creative team at Oracle was world-class. I had the opportunity to work with designers who were experts in creative branding: 

• 📸 Photographers 
•  🎨 Visual and Graphic Designers (terrific artists on any canvas)  
• ✒ Copywriters (They knew how to get to the heart of what customers were looking for.)  

They were all exceptional, and as a designer, I grew by leaps and bounds during my two years with this team. 

How did I grow for my next role?

• I learned from other designers how to improve my visual design skills, and I merged my new skills with my expertise in UX, systems thinking, and information architecture. 
• This experience led to a measurable improvement in design components and page templates across Oracle.com. 

---

Please get in touch with me if you want to discuss any of my case studies and see an opportunity to work together.