Principal Product Designer – Salsify Design Team

Featured Case Study

Fast-track Salsify Product Teams

I fast-tracked four product teams' milestone deliveries by up to four weeks.

Professional Highlights

• I led a cross-functional group to create a Salsify partner portal user experience target state. 
• I improved the speed of four product teams, helping them release features up to four weeks faster. 
• I mentored product designers on the team, helping them write better user requirements and speed up the design process for quicker project delivery. 

Salsify's E-Commerce Challenge: Competing in a Crowded Market

Salsify faces a significant challenge in the fast-changing world of e-commerce. This company, which helps brands manage their online product information, has a lot of competition. Many other tech companies offer similar services, making the market very crowded.  

Salsify must also keep up with how quickly online shopping grows and changes. They need to improve and add differentiating capabilities to stay ahead. They’re working on growing globally by buying companies in places like Australia and France, and this acqui-growth is important for them to stay relevant in a competitive e-commerce space. 

My Role

Salsify is an e-commerce data company solving constantly shifting product data requirements by leveraging AI and automation to connect customer product data to Amazon, eBay, Kroger, Shopify, and many more digital marketplaces. 

I joined the Salsify R&D product organization as a Principal Product Designer and led the platform portfolio’s design strategy in a technical environment:

• Data Model: Manages how Salsify stores customer product data. 
• Workflow: Automates repetitive tasks throughout Salsify's SaaS product suite. 
• Platform Admin: Manages customer accounts and partner extensibility. 
• DTC Connections: Manages Shopify and Salesforce connections to Salsify. 

How did I grow for my next leadership role?

• I applied my management and leadership skills and successfully improved the speed of completing product milestones.  
• I upskilled product designers on the team. 
• My work led to a shift in the design and product organization's culture, radically improving four product teams' operational performance. 

Please contact me if you want to discuss any of my case studies and see an opportunity to work together.