How To Build a Journey Map (Checklist)
How to create actionable journey maps with a 15-step checklist. Improve your customer experience and drive sales.
Programmatic Journey Mapping
Programmatic journey mapping is a process that uses AI and machine learning to automate the creation of customer journey maps. It focuses on integrating real-time data and feedback for data-driven decision-making.
What is a Touchpoint in a Journey Map
Dive into the intriguing world of journey mapping and understand how 'touchpoints' shape customer experiences. From a simple tire change appointment to adding a phone to a family plan, these everyday interactions reveal the powerful impact of well-designed touchpoints.
How To Build a Journey Map (Checklist)
How to create actionable journey maps with a 15-step checklist. Improve your customer experience and drive sales.
4 min read
Programmatic Journey Mapping
Programmatic journey mapping is a process that uses AI and machine learning to automate the creation of customer journey maps. It focuses on integrating real-time data and feedback for data-driven decision-making.
4 min read
What is a Touchpoint in a Journey Map
Dive into the intriguing world of journey mapping and understand how 'touchpoints' shape customer experiences. From a simple tire change appointment to adding a phone to a family plan, these everyday interactions reveal the powerful impact of well-designed touchpoints.
5 min read
What is a Channel in a Journey Map?
Ever wondered how businesses talk and sell products to customers? This post is about "channels" in a customer journey map.
5 min read
What is a Customer Task in a Journey Map?
This insightful read will discuss the difference between customer and user tasks in a journey map.
6 min read
What is a Customer Need in a Journey Map?
Understanding customers' needs is key to business success. I'll highlight Viking Range, a company using deep customer insight to sell luxury kitchen appliances successfully.
6 min read
What is a Customer Goal in a Journey Map?
Dive into the role of customer goals in journey mapping. Discover how understanding goals can help a business achieve its business objectives.
5 min read
What is a Key Moment in a Journey Map?
Storytelling through key moments in journey maps increases the journey mapping method’s relatability and value for the entire business organization. This approach cultivates a deeper understanding of customer needs and promotes a customer-centric mindset among all teams.
6 min read
What is a Stage in a Journey Map?
By mastering stages, you'll create insightful maps, improving your understanding of customer needs across business teams.
4 min read
What Are Journey Maps and Why Do They Matter?
Learn how to deliver a journey map that solves business problems and communicates information to help improve customer experience.
15 min read