User Insight Template
When you conduct research, you need to document your insights. The tricky aspect of parsing insights is figuring out which are universal and which are just regular insights.
You want to focus on universal insights that will move the needle and provide value to your customers. I see many inexperienced product designers struggle with the concept of universal insights. I hope this user insights template clarifies how to identify a universal insight.
User Insight Template
Written by Leo Vroegindewey, B2B CX Consultant
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